It’s All in How You Say It

  1. I told my target audience in a few simple words what we do, how we do it, and why we are successful. With FI’s while they care about the underlying tech, they want to hear about that in due diligence, not at first blush. Learn how to synthesize complex ideas and tech so that anyone can understand it.
  2. Content Marketing works! I love content marketing in this field, it’s a great way to engage with partners and also show why your product works. Some great ways to engage with content marketing is to create infographics on your product and whitepapers that show use cases with partners.
  3. Time, Money and Customers. When marketing to B2B FinTech these are three words to never forget. When building any marketing materials ensure to hit these three words. How do you save the FI’s time in their processes, how do you save them money and how do you drive new customers or make their current ones happy.
  4. Be approachable. Okay, this might be similar to point number one but let me explain. If you’ve ever looked at any deep tech site and left after 5 minutes it’s probably because you’ve felt overwhelmed. This often happens in FinTech, especially in areas such as Blockchain, AI and Payments. It’s complex, and the people building this tech are often right on the bleeding edge. It’s important to remember to make your site approachable, be friendly all while remaining professional.

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Lover of all things Tech, innovation and ecosystem. FinTech Advisor, Marketer & Canadian Tech champion.

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Kate Grant

Kate Grant

26 Followers

Lover of all things Tech, innovation and ecosystem. FinTech Advisor, Marketer & Canadian Tech champion.